We're constantly sharing new and interesting articles and studies. Here are just a few worth checking out.
Don't forget to visit the Knowledge Centre when you have a few spare minutes, or you're looking for inspiration for a presentation or board paper. We regularly post slide packs from recent events, event summaries, insight reports from our Practitioner Members, and thought-leadership articles. Here are some of our favourites
If you missed this webinar, it's worth taking a look. Maria Borstnar, Consumer Psychologist, discusses the ‘nudge’ approach and how, while it's already widely used in financial services marketing for positive brand engagement, it could do so much more. The webinar presents ideas on using ‘nudging’ tactically and strategically to positively engage people with financial services products and brands. Play the webinar
How real is the challenge of challenger banks? And what types of experiences are challenger banks creating that might be leading indicators of growth? What challenges do challengers themselves face in gaining traction in what is, after all, a relatively slow-moving market still dominated by a small number of incumbent retail banks? Andy Dexter, Senior Advisor at the Mesh Experience offers his views. Read the article
We recently held an event to discuss how marketing can establish an effective, coherent relationship with the front office in order to enhance business growth. If you missed it, you can read some practical tips on how to get the best from your relationship with your Front Office. Kirsten Burt, Executive Director & Head of Marketing, UK & Jersey at UBS Wealth Management, and Holly Harvey, Head of Communications at Reditum Capital shared their valuable insights. Event summary
Disruption. When it happens in the financial services industry, it can reshape organisations to their core. With the explosion of new technologies, businesses in financial services are expected to incorporate their convenience and ubiquity into the experience they offer. This is easier said than done. Tony Graham of Adobe, shares their fascinating report on the state of digital transformation in financial services. Read the report
Inspired by some great case studies, marketers have become increasingly excited about the need to define and maintain a high-level corporate purpose. But in a field where authenticity is all-important, others say this is a game few brands can successfully play. Our expert panel tackled both sides of the argument – Paul Wynne of Newgate Communications provides the summary. Event Summary