We're constantly sharing new and interesting articles and studies. Here are just a few worth checking out.
Don't forget to visit the Knowledge Centre when you have a few spare minutes, or you're looking for inspiration for a presentation or board paper. We regularly post slide packs from recent events, event summaries, insight reports from our Practitioner Members, and thought-leadership articles. Here are some of our favourites
Editions Financial’s State of Play Report This year, Editions Financial's annual survey of global financial services marketing has found three key trends: • Customer experience, and the need to address CX paralysis • The emergence of brand purpose as a differentiator • The threat of in-housing to the traditional marketing model. Download the report
Does Financial Services have a purpose? Campbell Macpherson, international business adviser and author of 2018 Business Book of the Year, ‘The Change Catalyst’ explores why clarifying your firm’s purpose is the most important thing you can do to set your business up for future success. Read the article Interaction with financial services comms Sophie Grender, Royal Mail, provides an exploration of each age groups' interactions with financial services communications, with a focus on mail. Read the article GDPR One Year On GDPR was one year old on the 25th May. But from a consumers’ perspective it seems like marketing communications have hardly changed since the regulations were introduced. In fact, over 70% of those surveyed by Marketing Week said that the relevancy of emails they have received are either no different or have got worse. Ed Knight, Cello Signal, discusses why. Read the article How to combat rising media costs Managing paid search accounts can be very similar across different verticals, with tasks being done in a comparable way. Nevertheless, some verticals are challenging account managers to adapt their work and adopt different strategies to achieve success. Finance is one of them. Yann Durand, Croud discusses more. Read the article For more articles, webinars and event summaries, visit The Knowledge Centre.