We're constantly sharing new and interesting articles and studies. Here are a few worth checking out.
Don't forget to visit the Knowledge Centre when you have a few spare minutes, or you're looking for inspiration for a presentation or board paper. We regularly post slide packs from recent events, event summaries, insight reports from our Practitioner Members, and thought-leadership articles. Here are some of our favourites this month.
Behavioural Economics in M&R Communications Behavioural Economics has been around for a while, and its application in one form or another is pretty widespread across sales and marketing in the Financial Services (FS) sector. However, Jennifer Hill at Signal argues there is a massive area (certainly by volume, and arguably by importance to the customer), where the principles and practices of Behavioural Economics are pretty much universally ignored – the world of Mandatory & Regulatory (M&R) communications. Read the article
Be an insurance thought leader Insurance brands that invest in thought leadership content will gain competitive advantage by positioning themselves as experts in their field. James Teideman of Editions Financial explains how. Read the article
Mastering Marketing in Financial Services Dianomi have published this fascinating report into the current state of play for financial services marketers. Read the report Journalist view: Tech in the finance sector As part of their industry-leading research of technology journalists via their Technology Journalist Panel, Populus have shared some of the views on key use of technology in financial services – who’s leading/ lagging and what will it take to win in the future? Review the findings For more articles, webinars and event summaries, visit The Knowledge Centre.